education
the university of Oregon
August 2018 - June 2020
Master of Business Administration - Sports Marketing
Cumulative GPA: 3.15/4.00
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the university of iowa
August 2014 - May 2018
Bachelor of Arts - Journalism & Mass Communications
Bachelor of Science - Sports & Recreation Management
Bachelor of Arts - Communication Studies
Certificate of Event Planning
Minor in Psychology
Cumulative GPA: 3.20/4.00
work Experience
consultant, la 2028 olympics
January 2020 - June 2020
Assisted in the development of a new sponsorship program to connect athletes and brands for the USOPC and Team USA as part of my educational requirements for the University of Oregon MBA program
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athletic communications graduate assistant, The university of oregon athletics department
August 2018 - March 2020
Served as the primary media contact for lacrosse and acrobatics and tumbling and as the secondary contact for football and men’s basketball by handling public relations, media relations, and social media marketing activities to create positive brand for Oregon Athletics
Oversaw media relations by holding press conferences, coordinating coach and student-athlete interviews, distributing clip packets of media coverage to television broadcasters, pitching stories to local and national media, and producing broadcasts of athletic events with the Pac-12 Network, ESPN, ABC, and FOX to promote Oregon Athletics and connect with fans
Managed social media marketing for teams’ various channels and helped Oregon’s @GoDucks account become the most-followed NCAA D1 program on Instagram, Twitter, & YouTube with a combined following of almost 3 million by developing a strategic content calendar, producing graphics, gifs, and videos on Adobe Photoshop & Premier, and providing live coverage of athletic events to engage with and inform fans via online platforms
Spearheaded public relations efforts by designing media guides, record books, game day programs, and flip cards on Adobe InDesign and writing press releases, game notes, game recaps, and feature stories for GoDucks.com and media distribution to keep general public informed about Oregon Athletics and increase ticket sales
Managed or assisted with event operations by recording statistics using Genius for basketball, Statcrew for lacrosse and football, and ProScore for acrobatics and tumbling/gymnastics and managing event staff, officials, and media members to facilitate successful events and create great fan experiences
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advertising & public relations intern, burns entertainment & sports marketing
August 2016 - August 2018
Recommended and procured celebrity and influencer talent for clients to execute sponsored content deals and acted as the liaison between talent and brands by negotiating fees and usage of talent to best integrate clients’ campaign needs
Curated pitch decks with market research and social media analytics of potential talent to present to clients to meet advertising and campaign needs and gathered post-campaign measurements and research for clients
Maintained Burns Entertainment’s CRM system with both clients and talents’ background information, contact details, previous work history, and price ranges and utilized the CRM system to track the progress of clients’ campaigns
Integrated advertising campaigns in the form television, print, podcast, social media, online/digital, and product placement and managed marketing logistics in terms of effective campaign strategies, company branding, and promotional tactics for both the clients and talent
Assisted with business development by identifying $10M+ profit-margin brands/corporations, conducting market research, and curating pitch decks for potential clients
Helped Burns Entertainment enter the cannabis marketing space with the legalization of recreational marijuana in Illinois by identifying potential clients, curating a list of cannabis influencer talent, and conducting a media audit to identify trends in the industry
Clients: Crocs, Coty Inc., Unilever, Newell Brands, Constellation Brands, Tumi, Rolex, VOSS Water, Kia Motors, Nike, Fossil Group, Google Waze, Stanley PMI, McCormick & Company, The Salvation Army, Pfizer, Silk Soy Milk, Upfield, SToK Cold Brew Coffee, Kitchfix, Guardian Life Insurance, Shredibles CBD, Humble Flower Co., Indus Holdings Co.
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Athletic communications student assistant, the university of iowa athletics department
August 2016 - August 2018
Served as the primary media contact for women’s gymnastics and women’s golf and as the secondary contact for women’s basketball by handling public relations, media relations, and social media marketing activities to create positive brand for Iowa Athletics
Directed social media marketing for assigned teams’ various channels (Facebook, Twitter, Instagram) by developing a strategic content calendar that included multimedia elements and live event coverage that resulted in a 9,000 follower growth in the women’s gymnastics Instagram account and produced social media content for football game days on @TheIowaHawkeyes – one of eight NCAA channels with over 250,000 followers at the time
Rebranded Iowa Athletics by aiding in the strategy, creation, and launch of the “Fight for Iowa” campaign by partaking in strategized marketing decisions around the campaign, writing video scripts, producing graphics and videos, writing press releases and feature stories, and coding the campaign website to bring the story of the Iowa Athletics’ traditions to life and increase revenues
Led media relations and public relations efforts for assigned sports by coordinating interviews and press conferences, pitching stories to local media, assisting with broadcast execution on the Big Ten Network and ESPN, writing press releases, game notes, game recaps, and feature stories and designing media guides, record books, and game programs that resulted in a 34% increase in women’s gymnastics ticket sales – the largest increase in the NCAA in 2016 – and set the attendance record for a women’s gymnastics meet with 3,502 attendees
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MARKETING AND COMMUNITY OUTREACH INTERN, THE IOWA INSTITUTE OF HUMAN GENETICS
May 2016 - August 2016
Advertised and coordinated educational events as part of a state-wide initiative to promote genetic counseling amongst college and high school students that resulted in the state of Iowa becoming the leading producer of genetic counselors and analyzed data from event attendees to publish on in-depth study on the initiative
Increased company awareness and promoted its genetic testing by writing press releases and evergreen stories about the company’s products and staff, designing 17 brochures to educate patients and physicians on genetic testing, and composing a year-long social media content calendar that resulted in a 56% increase in educational event attendance and 34% increase in genetic testing revenue
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event planning intern, the coralville marriott and conference center
May 2016 - August 2016
Aided the event planning department by consulting with clients to plan events and produce sales that resulted in a 7% increase in department total revenue
Supervised a team of 15+ employees to execute 150+ events for an attendance of 120,000+ that resulted in a 23% increase in customer satisfaction reports during the summer quarter
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assistant director of public relations and marketing, the iowa center for public affairs journalism
September 2015 - May 2016
Marketed the company by creating content for social media platforms, updating the website, writing press releases, and designing quarterly newsletters to inform the general public of investigative news and increase the company’s number of subscribers
Helped with the development and implementation of fundraising campaigns by planning and executing five fundraising events and advertising for donations through owned and paid media channels that resulted in $25,000 of contributions by donors
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Sports Reporter, the daily iowan
September 2014 - May 2016
Produced multiple articles per week and met deadlines for this award-winning daily publication
Reported on a range of Iowa's 24 collegiate sports teams, including football, men's basketball, women's basketball, baseball, softball, golf, gymnastics, soccer, and field hockey
Recognized as a sports news department by the Iowa College Newspaper Association for excellence in sports writing
leadership ACTIVITIES
executive board & founding member, Graduate Women in BUsiness, The University of oregon
October 2019 - June 2020
Helped to found the graduate chapter of Women in Business to help female graduate students in the Lundquist College of Business network with and learn from successful businesswomen
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president, public relations student society of america - james f. fox chapter, the university of iowa
May 2017 - May 2018
Served as the primary leader for an organization with 100+ members by planning educational meetings, networking events with public relations professionals, case competitions, and field experience trips to Des Moines & Chicago
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executive director of inspire pr, public relations student society of america - james f. fox chapter, the university of iowa
May 2016 - May 2017
Led the student-run public relations firm, Inspire PR, by connecting student members with local non-profit clients, serving as a liaison, and overseeing students’ public relations campaigns every semester by ensuring that the work was of high quality and met clients’ expectations
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follies director, greek week executive board, the university of iowa
January 2016 - May 2017
Planned and executed a dance competition for the University of Iowa’s annual Greek Week celebration for two consecutive years, which resulted in being the highest-attended event in the Greek community with 6,000+ attendees each year
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marketing director, fraternal activities committee, the university of iowa
January 2016 - May 2017
Spearheaded all campus marketing tactics related to any Greek Life events at the University of Iowa and managed all graphic design, social media, and public relations needs for the Fraternal Activities Committee
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director of alumni relations, the delta zeta sorority, the university of iowa
January 2014 - January 2015
Helped the Delta Zeta Iowa Chapter to stay connected with its 700+ alumni by planning both a networking event and social event for alumni and current chapter members every semester and by writing, designing, and distributing a quarterly newsletter