consulting projects

Williamette

valley vineyards

During my marketing management class, I assisted Willamette Valley Vineyards on the best methods for the company to expand its business operations and increase its wine club member retention.

Captain Soup

Throughout my marketing research class, I worked with Captain Soup, a Eugene-based meal delivery company, to help develop a buisness expansion plan into the Portland and Bend markets and explore new innovative revenue streams for the company.

seattle

kraken

During my sports marketing class, I developed a marketing plan for the launch of the NHL Seattle team's inaugural season to generate ticket sales revenue and grow brand awareness.

city of swisher

I worked with the mayor of Swisher, Iowa, to help develop a strategic communications campaign for the city’s social media channels and website. The purpose behind this campaign was to develop an online presence for the community in order to drive tourism to the area and help residents become more engaged with community activities. 

City of iowa city

I pitched a strategic communications plan to the City of Iowa City to help launch its app -- ICGovXPress. The app allows Iowa City residents to report issues to the city via their mobile phone. The purpose of this campaign was to spread awareness of the app and encourage its use by Iowa City residents. 

sunrun

For my strategic management class, my group and I formulated a business acquisition plan for the solar installation company, Sunrun, following new legislation passed in California that requires all new residential homes to have solar panels.

ceasar’s

entertainment

For my marketing strategy class, I developed a strategic marketing and business expansion plan for Ceasar's Entertainment following the company’s declaration of bankruptcy.

buffalo

sabres

For my sports economics class, my group and I analyzed the Buffalo Sabres concession pricing and crafted a plan to grow concession revenues for the following season.

Rape victim

advocacy program

I helped to develop a social marketing plan for the University of Iowa Rape Victim Advocacy Program. The goal of this campaign was to help spread awareness of Title IX to faculty and students on campus. Learn more about the campaign - "Take Time For IX". 

whole paws

In my advertising and media planning class, I crafted a one-year marketing plan utilizing paid and earned media tactics for the launch of Whole Foods Market's pet food brand, Whole Paws.

Portland

trailblazers

I consulted with the Portland Trailblazers on how to best target minority fans. My group's marketing plan to target LGBTQ+ fans was selected as the best project by the Portland Trailblazers’ staff and was implemented for the 2019-20 NBA season.

amazon

In my advanced business strategy class, my group and I designed a ten-year track business plan for Amazon.

city of mason city

I worked with the City of Mason City to help improve its brand image after a severe crisis damaged the reputation of the local government. The goal of this campaign was to encourage Mason City residents to run for public office and improve the brand image of Mason City's government. 

american water

works association

I consulted with the American Water Works Association (AWWA), based in Denver, Colorado, to develop a strategic communications plan that would help the company improve its content marketing towards both its members and the general public.